A Guide to Personal Trainer Marketing

A Guide to Personal Trainer Marketing How to Market Yourself to Become a Personal Trainer ChaptersSimple Tips to Improve Your Marketing Strategy and Grow Your Business as a Fitness InstructorLearning About “Personal Branding” for your Personal Training BusinessLearn Search Engine Optimisation to Improve Your Digital Marketing StrategiesFind Strategic Partners to Boost Awareness of Your ProductSet Up a Referral Rewards Marketing CampaignEncourage Client Fidelity With Promotional OffersOnly too often, we imagine personal trainers as the big, muscle-bound type with inflated muscles, popping steroids and protein pills to butch up…Reality is another story: a personal trainer is in the wellness business, using his or her specific knowledge and skill sets to motivate their client, support them physically and emotionally and help them achieve their fitness goals.A personal fitness instructor is there to guide their clients toward self-fulfilment and helps them accomplish what they set out to do.Come to think of it, you could do with a few clients to guide and help, couldn†™t you? Having clients is a basic requirement when starting a personal training business.Superprof’s mini-guide to establishing yourself as a home fitness trainer is here to help you with the marketing strategies and networking tactics to help you establish a client base get your new business on its feet.share a space. You can also ask existing studios if you can rent their space - saving on some equipment costs - or if a fitness centre will let you work with private clients on their premises.Also discover what certifications personal trainers need to have...Even if it’s just a one-day event as part of their summer cookout, these are potential new clients just waiting to hear of your existence!Also look for influential partners with a large clientele of their own who would be likely to recommend you to people looking for a personal trainer - doctors, pharmacists, sports shops, real estate agents… Offer them a free session so they can tell their own clients all about you - and who knows, maybe you’ll gain a GP or a pharmacist as a client as well.You may also consider setting up a profile with Superprof. Superprof is a platform that specialises in helping to find jobs for ex teachers!Set Up a Referral Rewards Marketing CampaignOffer reduced rates or other promotional goodies (a free exercise mat, for example) to clients who recommend you to friends or family. A small business owner thrives on word-of-mouth, so make a referral rewards program part of your strategic marketing plan.Encourage clients to write testimonials for your website or post them on social media. You can sponsor contests through Facebook in which people enter by commenting or sharing your post.Encourage Client Fidelity With Promotional OffersOne universal adage of marketing is that it costs five times less to keep a client than to acquire a new one.So take good care of your loyal clientele!Some tips for rewarding loyal clientsThink about a rewards program for those who stick with you. A discount on a ten-session stamp card, for example; or you could offer little keychains or, even better, a step counter with your name on it so they think of you wherever they go.Take an example from this coffee shop - offer rewards to loyal customers of your personal trainer business. Photo credit: duncan on Visual HuntConsider an upgrade to “gold client” after three years, with discounts, free access to your exercise videos or a free nutrition consultation.Have a yearly client party so your clients meet new people and understand that you value their loyalty.Keeping Your Clients Outside of Marketing ChannelsEffective marketing aside, don’t forget that your clients are people and that the best way to keep them is to take care of them.Try to be flexible with scheduling and understanding of last-minute emergencies. Take the time to get to know them and adapt their personal training to their skills and needs.During a training session:Be kind and attentiveBe sympathetic - getting stress factors out in the open will give them a sense of release and allow them to concentrate on their trainingBe aware of what your client is saying - both out loud and with their body. Stress might be evident through tense muscles, tiredness through disjointed sentences.Make sure the workout stays safe and that they don’t injure themselves because they didn’t realise how stressed-out they really were.Create a calm atmosphere: use music or simply speak in a calm and measured voiceCreate an atmosphere of trust: call them by their first name, be cheerful and make small talkEncourage them and motivate them when they are experiencing difficultiesPraise them when they make progressThese simple strategies will help you grow and keep new clients. Superprof is ready to play its part in getting you known!Now discover this beginner's guide to being a personal trainer...